After a hurried lunch with independent NY audio producer Michael, it was off to "Re-Thinking Service Offerings":

This was really a round table discussion led by Gordon Walton (Bioware, Austin), who's a freaking impressive person in the game scene.

There was some decent back and forth about a number of topics, like "software vs service", "brand power", "customer loyalty", etc.

I say "decent", because they (a) didn't have background with other industries' trends and MO (like telco, my BigHugeCorp, etc.), and (b) there weren't sufficient deep dives.

For example, no discussions about additional revenue opportunities vs cost reduction vs cost recovery.

And there was way to brief a discussion of the importance of brand, which (coupled with loyalty) translates into attraction and retention.

Still a good discusion, but I kept my mouth shut about the BigHugeCorp perspective -- but I took stuff away.

And Gordon Walton is impressive.