"In this post-mortem, WIZARD101 creator J. Todd Coleman discussed the challenges of making a kid-focused MMO, and the role of iterative design in discovering a games personality. How do you blend family-friendly characters, a cinematic combat system, and a collectible card game into a cohesive virtual world? Find out as the director discusses what worked (and what didn't) in KingsIsle's quest to introduce persistent world gaming to a new generation of gamers."

Labels: AGDC, AGDC09, Emergent Game Technologies, events, Gamebryo, MMO

Labels: AGDC, AGDC09, Emergent Game Technologies, events

Labels: Emergent Game Technologies, Gamebryo, RPG

E3 is coming, and hopes to nod more toward its glory days from before the past few years -- and it may just do that.

I'm looking forward to several things, and while there are lot of predictions out there, I'm keeping mine fairly small and fairly me-centric.

And while I'm going to comment on some of the rumors out there, I'm not going to chat up anything I may have knowledge about thanks to my day job -- that would be bad form, and this industry has enough problems with loose lips.

First up and close to home, I'm excited about four titles powered by Gamebryo tech from Emergent Game Technologies that will likely be making a big splash next week. Two will definitely be on the show floor, two are likely, and I'm not going to announce any of them until they make their debut. And we have some long-time and new licensees that will be doing some exciting pitch work at the show, but I won't talk about that, either.

See, I'm starting out as a tease.

Here's the big presser line-up:

• Microsoft conference – 6/1, 10:30 a.m. Pacific
• Electronic Arts conference - 6/1, 2 p.m. Pacific
• Nintendo conference – 6/2, 9 a.m. Pacific
• Sony conference – 6/2, 11 a.m. Pacific

On the big announcements front, I hope Microsoft or Sony do an announcement similar to Microsoft's disruptive Netflix announcement from last year. I hope Sony doesn't just announce they have Netflix, too -- because that would feel me-too(ish), and not as fun. It would take away from Microsoft's differentiation, though, so that would be a smart business move.

There are all sorts of rumors for peripherals or some other announcement from the Big M, which as a consumer I've been expecting for a while. Have you been paying attention to what feels like really liquid pricing on the current 360 camera, including dirt-cheap pick-ups for in-game bundles of it? Noticed the wireless headsets selling for nearly half of its MSP? Etc.

Maybe Microsoft will do something with convergence -- what can they do to leverage the PC, Console, Zune, and windows mobile platform across each other? We've gotten a bit of this with the announcement of Zune HD and the Zune Store being made available to 360 owners. That's good convergence, and the Zune is seriously under-rated. Maybe there's a Windows Mobile 6.5 or Windows Mobile Microsoft - says - it - doesn't - exist - but - get - real version 7 crossover opportunity? Microsoft's exciting challenge there is to not cannibalize any of those platforms (for example, intro'ing an iPhone competitor would hurt both Zune and Windows Mobile)

But really, I'd like to know: Where the #### is Live Anywhere?

Sony needs to do something. I can't get my head around Microsoft doing so well on the media catalogue / media convergence thing against Sony -- They have a freaking extra-dimensional monster closet vault of music and video, so why aren't they doing something with it? Is there some mistaken notion that it will undercut the value-add of the PS3 as a Blu-ray player?

I'd like to hear some big announcements on Sony convergence, and maybe that'll be PS3 / PSP (or rumored PSP Go) or PS3 / Sony Ericsson phone or -- dare I dream -- an announcement for a massive, unified Sony device synergy that is real and awesome. I don't think the "PS3 Slim" will be there, and I don't think it would be wise -- I think it would hurt PS3 sales, and unless they've done power and heat dissipation magicks, I don't think it would be a full-featured PS3, which could cause consumer confusion (and raise gamer ire).

Nintendo is going to be Nintendo, which you can take as you will. They will be innovative, their handhelds and Wii own the commercial consumer non-core space, and the company is still printing money, if a little slower than they were. I hope they surprise everyone with yet another new peripheral. And by surprise, I mean something that makes people say, "Wii remotes and nunchucks and Balance Boards and MotionPlus and Wii Speak, and everything else -- those are cool, but this, this I must have!"

I do expect some game coolness for Nintendo, but think it may come uncharacteristically from 3rd parties (I'm hoping the High Voltage Software Wii FPS The Conduit does as well as that developer and SEGA hope it does).

Despite a ridiculous amount of pre-E3 leakage, Microsoft is uncharacteristically under wraps, so I'm hoping for bigness, because they're talking a big game.

And I honestly am hoping for a bit of competitive rodeo, because Microsoft's presser goes first this year, and if you're Sony or Nintendo, how do you head off the under-wraps Microsoft?

Traditionally (besides having big stuff of your own) you take away the differentiators -- take away Netflix, or something. Maybe do more with Miis on the Wii than Xbox Avatars are doing -- but watch out, because I don't expect Microsoft to keep those still). Better, leapfrog the differentiators by announcing Netflix, and something like an XM exclusivity.

And someone needs to add a social networking component. (In a way that matters.)

Yeah, but it's all about the games, right?

Right! (I'm lying, but the games are cool.)

What am I stoked about?

Besides the Gamebryo titles I hint at above (and genuinely, as I'm off the clock and out of shill mode), here are some of the titles or rumors I'm looking forward to.

Modern Warfare 2. Infinity War is top-notch. The previous game was fantastic, and this one continues on. And despite the reveal in Game Informer Magazine, they claim "big surprises" are still in store for this title. I hope we learn those at E3.

Crackdown 2. I don't think this is on anyone's radar for E3, but a sequel to one of the better games on the 360, after a premium theme randomly popped up for purchase? C'Mon, show me some super-cop love.

Dead Rising 2. Sure, the games not going to be shown, but the US arm of Capcom will likely be in attendance, so maybe it will. I so dug the first game, despite hating the save and escort mechanics. I really thought it was an indicator of what next-gen gaming could be, and it sounds like the sequel -- as long as gameplay is pushed as hard as raw polys -- could build on and explode that legacy. Plus we should all be practicing for the inevitable.

Labels: announcements, Business Development, companies, console updates, E3 2009, Emergent Game Technologies, events, Gamebryo, Gamebryo LightSpeed, Microsoft, Nintendo, PC, PlayStation3, Sony, Wii, Xbox 360

Labels: Emergent Game Technologies, game design, Gamebryo LightSpeed, GDC09, innovation

• Game Tech & Programming
• Game Design & Production
• Games & Media
• Serious Games
• The Business of Gaming

Keynotes will be from Mike Capps ("What Makes US Epic") and Peter Tamte ("Please Publish Six Days in Fallujah" "Brave New World: The 3 Forces Re-shaping the Videogame Industry").

With well over 600 folks attending, and conference-goers and presenters from at least as far as Germany (the wicked smart and very pleasant tech guys from Crytek), the Triangle's inaugural games conference has turned into anything but "just a local event".

Emergent Game Technologies will be well-represented at the show as well, with architect Vincent Scheib giving a talk about "Rapid Prototyping Technology", VP John Austin sitting in on the "Breaking into the Game Industry" panel, and a bunch of us running around there today and tomorrow attending sessions and getting caught up with our industry brethren.

Hope to see you there.

Labels: Emergent Game Technologies, events, Gamebryo, Gamebryo LightSpeed, North Carolina, Triangle Game Conference, Triangle Game Conference 2009

These student projects are done as part of the two-to-four-week "Rapid Prototype Production" course, a boot camp for making first games and innovating gameplay. Both titles are same-box multiplayer, and downloadable to play on PC (be sure to read the system requirements, first).

Ballocalypse -- A puzzle game described as "intense, fast-paced, multi-player 'Pong meets Peggle' on steroids!" It's a fun diversion, and has some nice little add-ins like rumble, pan/tilt/zoom, etc.

Arcane Fury -- a straightforward, multiplayer contained arena multiplayer brawler, and there's something very satisfying about freezing and then pushing off another player (though boost is a tricky, as I keep sailing off the platform to my death).

Again, these titles were made in less than a month(ish), and have all of the gameplay elements tied in.

Like I said, I'm sure I've missed more titles that have recently released, so I'll try to pick those up in a later post.

Labels: academic, Emergent Game Technologies, Gamebryo

Labels: announcements, Emergent Game Technologies, Gamebryo, Gamebryo LightSpeed, GDC09, innovation, Product Management, releases

Labels: announcements, Emergent Game Technologies, Gamebryo, Gamebryo LightSpeed, GDC09, innovation, Product Management

Labels: announcements, Emergent Game Technologies, Gamebryo, Gamebryo LightSpeed

"Gamebryo has some good tech and a good marketing / sales team, but no dedicated studio to consistently test the tech and then demonstrate where they stack up next to Unreal or other AAA competitors, so I think they're doomed to fail in AAA."

1. Minimize the tech as flash over substance (just "a good marketing / sales team")
2. Question our credibility (inferring "no dedicated studio" is a negative in Emergent's product / service offering)
3. Ignore published titles to imply there is no way to measure how we "stack up next to Unreal or other AAA competitors"
4. Marginalize us as being "only" a triple-A offering
5. Sow the seed of doubt as to our viability (um, "I think they're doomed to fail")

These are easy enough to answer, and that one sentence gives me not only a springboard to refute the allegations, but a nice framework with which to do so.

Gamebryo: Proven Tech that isn't Flash (Minimize the tech as flash over substance)

Building on the freshly reiterated fact we've been around for a good while, keep in mind Gamebryo's been used in more than 250 titles, with more than a hundred more currently in development. This doesn't include academic, research, some government, and related licensees of ours, which makes this number go waaay up.

All of this is across multiple platforms -- more than any of our major competitors, and also more than Torque (and it may be more than any of our major competitors combined, but I need to fact-check that).

I also find this allegation from GarageGames interesting, since one of the things they try to head off is the perception of Torque (particularly Torque 2D) as being a Flash also-ran. (See, I made a funny with the title of this section, combined with middleware humor. Erm, I also totally dig Flash.)

Emergent's strength is making technology for your game (inferring "no dedicated studio" is a negative in Emergent's product / service offering)

There are pros and cons to developing / publishing games as part of a middleware business model. Same goes for not developing a game.

On one extreme is Epic, who makes their game engine to power Unreal Tournament III and impressive Gears of War 2, and licensing those game feature enhancements as engine enhancements for an ancilliary revenue model.

On the other extreme are hobbyist game engines that do nothing but make the engine (or subsets like math libraries or software rendering), with no vehicles exercising or demonstrating their tech.

Part of Emergent's business model currently is to not make games. We revisit it on a regular basis (like I said, there are pros and cons), but I think it's pretty important that I'm responsible for a product that makes technology so you can make your game. In my smaller moments, I like to say, "Your title won't be unrealized because we're making ours."

This lets us put more people working on the game engine tech and tools (and more people than GarageGames says they're putting on Torque 3D and its "parallel project").

And, we do make sure we dogfood our own technology by creating samples, demos, mini applications, and playable "games" that test, exercise, and showcase the features. We ship these with the product, with full source code and assets for our evaluators and licensees. Some of these we even make publicly available in playable binary form (like last year's GDC zombie shooter). And speaking of GDC, this year's attendees are in for a treat with our show floor demo (full disclosure: I'm the producer).

Like I said, we constantly evaluate our business models, but this is where we are right now. Gamebryo's power is in large part due to its flexibility, and the fact that you can make your game with the tech, rather than just cracking open someone else's game and -- after a boatload o' work -- running the risk of your title looking like you just re-skinned the engine provider's in-house game.

Our licensees showcase their technology -- and ours (Ignore published titles to imply there is no way to measure how we "stack up next to Unreal or other AAA competitors"

This one is odd, because for me the way to at least superficially measure tech is to look at the titles using it -- and like I said above, there are a lot of titles using Gamebryo.

If you look at just a sampling of titles built with Gamebryo, and current triple-A titles in the market, you'll see us included in big guns like PC MMO Warhammer Online: Age of Reckoning, multiplatform strategy title Sid Meier's Civilization: Revolution, and the upcoming console reincarnation of Splatterhouse. And it's not Crytek's or Epic's logo you'll find on the back of titles like the - current - way - I - spend - my - days - and - nights, Fallout 3.

Sooo ... I think I know how we stack up.

Emergent is AAA -- and then some (Marginalize us as being "only" a triple-A offering)

Gamebryo is proven in the triple-A market, but to marginalize it as being "just" triple-A is a clever way to try to convince licensees (and investors) that GG is going after a different market -- one served just by them.

One of my personal philosophies driving my participation in the game industry is to make the best tech available to people so they can make the best games. That's largely independent of budget or genre. This is a big chunk of why I made the jump from my previous more lucrative financial services gig (that and me just being personally passionate about games; and alliteration).

Sure, Gamebryo is in the headline-grabbing games above. But we're also a great fit for projects of various team sizes, budgets, and project durations -- well below the tens - of - millions - of - dollar, multi-year development cycle titles. And we provide the same great tech and tools to those teams.

As I've written before,

"... Gamebryo actually does hit the sweet spot for developing 3D interactive experiences -- of any size or type -- which for me means making sure we make the best tools and tech available to people making all sorts of games with all sorts of time and budget restrictions. Casual games? Check. Serious Games? Check. Triple A? Check. Commercial titles? Check. MMOs? Check. More? Check."

Not to belabor the point (and acknowledging I don't believe we can be all things to all people), we're also very well-suited for that class of game (with which I join Brett in championing) that is the less than big-box priced, but still innovative, unexpected, and just plain fun title.

As an example, yes, we're in the excellent Sid Meier's Civilization: Revolution. We're also underneath Hidden Path Entertainment's Defense Grid: The Awakening, available from Steam for ~$20.

It's important to say I would in no way characterize Defense Grid as a "budget" title. I would characterize it as that new breed of title that is high production value, great bang-for-the-buck, and innovating under new challenging models of budget and timeline constraints. You should play this game.

Last year, Gamebryo launched our "Casual" program, and while this particular section of the game development market needs a new moniker to showcase the diversity in titles, budgets, timelines, and innovation we're seeing in the space, what hasn't been ambiguous is our success with the initiative. Full Gamebryo, but tailored for your project constraints? Huzzah!

Going back to Brett's contention of shrinking high-end game budgets, I do question his reduction of the AAA addressable market (I'm not sure what he's using to quantify it); though he may just be doing this as an artifact of arguing that's not an addressable market of interest to GG.

While I agree Epic is the well-hyped name in the high-end space (and Brett has some good barbs on that front), budgets for high-end games (and therefore addressable market dollars) have significantly expanded this console generation. While big-budget titles may have had budgets of $10-15M in the Xbox, PS2, and GameCube days, today's titles of the equivalent caliber can run budgets of $25M or more. Since the number of title starts hasn't lessened, linear math says this is ostensibly doubling the addressable market dollars a middleware company could conceivably go after -- but that's independent of the additional growth the industry is/was seeing, at least prior to the economic downturn. If you look at the dollar value of the AAA market as compared to the non-AAA, you could argue triple-A title starts could be anywhere between an eighth to a twenty-fifth of the rest of the market before those addressable dollars started getting smaller than the addressable dollars of those other projects.

Besides, I'm a big fan of scrappy, aspirational companies upsetting the status quo -- regardless of vertical market.

(As an aside, independent of its representational accuracy, for whatever reason I'm tickled by this graphic of Brett's, and Mark Rein's encrumbed face. Dunno what that says. Maybe it's because pecan pie is my favorite?)

(As an aside aside, I think I've used more parentheticals in this post then I have ever used in a post; if not in a given month.)

We're diversified, and we're here for our licensees (Sow the seed of doubt as to our viability)

Just like middleware is not "our game in a box" (above), it's thankfully also not "your game in a box" (if it was, everybody could make your game, out-of-the-box).

I feel that Gamebryo is a great fit for triple-A projects; but we're not "just" for triple-A titles.

I also believe Gamebryo works well for casual projects; but we're not "just" casual projects (or whatever we name this broad swatch of opportunity that exists between hobbyist and Big Studio).

And while Brett doesn't really talk academics as licensees (which is odd, since I thought roughly half of GG's revenue comes from that constituency), but we've got those folks (including students) covered, too.

I get that Gamebryo isn't for everyone. Being a bit snarky, maybe those folks not needing to save money and time by licensing proven tech that also includes a boatload of additional middleware integrations shouldn't license us.

Being less snarky (and totally honest), I do know Gamebryo isn't for everyone. There are some titles that plan on being so specialized, they don't know if customizing licensed tech will save over building their own from the ground up. There are other projects that might require our tech to be so generalized it would be no good many of our licensees (platform-specific or otherwise).

There are others that don't have the budget or need or for a commercial game engine offering. for some, Flash is a better option (depending on their needs).

And so on.

The good news is we have past licensees who had a later project that wasn't a match for our tech, and come back to us when they have one that does. We have had prospects for whom we genuinely weren't a match, and because we had the conversations and they knew what we were about, they followed up with us when they had projects that were a match -- and they've been tremendously successful.

Multiplatform support, flexibility and extensibility for developers, enabling the power of multiple hardware threads -- these are core product differentiators for us, and they benefit our licensees.

Steady, hardened releases, ongoing new features and functionality, new licensing programs to address customer needs, responsiveness to market and developer requests, tighter platform partnerships benefiting teams at the technology level -- these are all hallmarks of Gamebryo releases.

Those things -- which enable time and cost savings for licensees for all types and constraints -- are what make us successful in the middleware space.

Make no mistake, it's challenging out there right now. There are a bunch of new middleware competitors cropping up. Studios are changing their business models as they react to immediate events, acquisition changes, the "professionalizing" of the industry, a wicked tough global economy, and knee-jerk Wall Street reactions. These all make for the challenging problems we're trying to solve in product positioning, licensing, and pricing models.

Again, I really respect what Brett laid out in his post, and I'm grateful for the springboard it gave me (if you've read this far, maybe you're not ;-).

Comments? Hit me up through my Web page (please include a working Email). Or you can always reach me through LinkedIn, Plaxo, etc.

Labels: Business Development, Emergent Game Technologies, Epic Games, Gamebryo, Product Management

Nintendo:
("It's Nintendo! It's Animal Crossing! It's cute!")

Labels: Emergent Game Technologies, Nintendo, Sony

Labels: announcements, Emergent Game Technologies, Gamebryo, podcast, releases

Labels: announcements, Emergent Game Technologies, Gamebryo, PC, PlayStation3, releases, Wii, Xbox 360

"You know, I have one simple request. And that is to have sharks with frickin' laser beams attached to their heads! Now evidently my cycloptic colleague informs me that that cannot be done."

Labels: Emergent Game Technologies, Gamebryo, humor

Things like this happen on an almost minute-to-minute basis, but I'd be remiss in my job if I didn't point it out when I see it (totally recognizing I'm risking an inaccurate shill-pimping perception here).

But at least at 10:32 a.m. October 6, 2008, Gamebryo-powered titles included 4 out of the 10 "Most Popular" titles on GameSpot.com (including #1):

1. Warhammer Online: Age of Reckoning
2. Dragon Age: Origins
3. Fallout 3
4. Little Big Planet
5. Spore
6. Civilization IV: Colonization
7. The Witcher Enhanced Edition
8. Worldshift
9. Silent Hill Homecoming
10. Fable II

So, Gamebryo's under the hood of new PC MMO contender Warhammer Online; anticipated triple-A RPG title Fallout 3 (PS3/360/PC); PC Sci-Fi/Fantasy RTS Worldshift; and PC strategy title Civilization IV: Colonization (Gamebryo was also in the mix for the title's Civilization: Revolution PS3 and 360 brothers).

Not bad for the middleware engine that can -- and does -- over and over again, across hundreds of titles, a dozen-plus genres, and a bunch o' platforms.

(FYI, this post delays the initiating event by a bit, because I was verifying the status of one of the titles.)

Labels: Emergent Game Technologies, Gamebryo

• Provides you with more code than you could write yourself for a fraction of what it would cost you to try
• Offers structure ("Middleware draws a line between the things that you have to worry about and the things you don’t")
• Lets you hook your own memory allocator
• Lets you hook your own I/O functions
• Has extensible functionality
• Avoids symbol conflicts
• Is explicit about its thread safety
• Fits into your data pipeline
• Is stable
• Gives you source code

Labels: Emergent Game Technologies, Gamebryo

"Zombies Ate Our Dogfood (and Drank Our Kool-Aid®)"

Labels: AGDC, AGDC08, Emergent Game Technologies, Gamebryo, Leipzig Games Convention, Leipzig Games Convention 2008, PAX, PAX08

Gamebryo Casual.

Labels: announcements, Emergent Game Technologies, Gamebryo, PlayStation3, Wii, Xbox 360

We are primarily looking for folks to support our Online Game Server product, but will be taking resumes for other positions as well. We are looking to create a core group of contract developers IN AUSTIN.

We are looking for:

• Online Service Integration Experts ( XBOX Live, PSN, Wii Online Services)
• Security and Deployed Testing
• Networking Experts
• Distributed Simulation Experience
• Console Performance Optimization
• Game Scripting in Python or Lua
  

Come trade your resume or business card for food and drink and find out more about these opportunities with Emergent.

WHAT: Emergent Meet and Greet Cocktail Hour
WHEN: Friday August 22 5:30PM to 8:30PM
WHERE: Dave & Buster’s
9333 Research Blvd. Suite A600 Austin , TX 78759 512-346-8015
http://tinyurl.com/6q8zfd

Questions or RSVP to:

KRISTOFFER SINGLETON
DEVELOPMENT DIRECTOR: SERVER
kristoffer.singleton[that at sign]emergent[the dot thingy]net
www.emergent.net

Labels: announcements, Emergent Game Technologies, Gamebryo

Labels: announcements, Emergent Game Technologies, Gamebryo, podcast

Labels: Emergent Game Technologies, Gamebryo, Product Management, Wii, Xbox 360

Labels: Emergent Game Technologies, Gamebryo, Product Management

Labels: Emergent Game Technologies, Gamebryo, PlayStation3, releases, Xbox 360

Labels: announcements, Emergent Game Technologies, Gamebryo

Kingdom Under Fire: Circle of Doom (X360) -- Hey, an action RPG brawler retake on an action RTS mainstay, playable co-op over Xbox Live? I'm in (even if the demo was less than accessible).

Pirates of the Burning Sea (PC) -- An MMO that's not orcs 'n' elves?Let's see how it does. I probably won't play until the ninja community mod expansion pack kicks in.

Devil May Cry 4 (X360, PS3)-- I'm a franchise fan, and even if it's more of the same (but bigger, faster, more insane), it being available out of the gate on the 360 makes it a grabber for me.

Super Smash Bros. Brawl (Wii) -- If I can get a Wii, this and Super Mario Galaxy are the two boxed titles I'm likely to buy.

Lost Odyssey (X360) -- This may be the JRPG that gets me into JRPGs (sorry, Blue Dragon). Yeah, it's Mistwalker Studios, but it's from Hironobu Sakaguchi (creator of the original Final Fantasy series), composed by FF music creator Nobuo Uematsu, art by manga creator Takehiko Inoue, and written by Japanese novelist Kiyoshi Shigematsu.

The Club (PC, PS3, X360) -- Take a top-notch racing game developer and throw them at a stylistic, Running Man-esqu thinking man's FPS? I'm in.

Turning Point: Fall of Liberty (PC, PS3, X360) -- An FPS in alternative 1950s America where the Nazis won? Of course it's on my list.

Insecticide (DS, PC) -- "Insecticide is a film noir action adventure game set in a decaying world run by bugs. " Plus it's published by Gamecock Media. Who are in Austin, TX, and make me laugh.

Condemned 2: Bloodshot (X360, PS3) -- The first Condemned is one of the strongest launch games on the 360, and it still stands up. Add a more polished version of one of my favorite other vertical game engines (Lithtech) and multiplayer, and I'm ready for another "brown trouser" excursion (thank you, Brits, for that expression).

Bully: Scholarship Edition (X360, Wii) -- Bully for Rockstar for doing something different with this game. Sure, it came out the PS2 a while ago, but this version will have new classes, new content, and achievements (on the 360). Plus, the 360 version is being built using Emergent Game Technologies's Gamebryo game engine.

Viking: Battle for Asgard (PS3, X360) -- I'm a big fan of Norse mythology, action brawlers, and SEGA. It's a lock.

Destroy All Humans! Path of the Furon (PS3, X360) -- I know the writer for this, so I would suck if I didn't list it. Plus the franchise genuinely rocks on all fronts.

Haze (PS3) -- Free Radical has my eternal love for the TimeSplitters franchise (bring me TS 4!). Haze looks smart and subversive. Just bring it to 360, kids -- I'd hate to see a sales shortfall for the potential franchise by limiting yourselves to a PS3 SKU.

Labels: brawlers, Emergent Game Technologies, fighting, MMO, Nintendo, PC, PlayStation3, releases, RPG, sandbox, SEGA, shooters, Sony, Wii, Xbox 360

Labels: companies, development process, Emergent Game Technologies, Epic Games, Gamebryo, Unreal Engine 3