Labels: Business Development, Electronic Arts, Epic Games, Microsoft, ramblings

"Gamebryo has some good tech and a good marketing / sales team, but no dedicated studio to consistently test the tech and then demonstrate where they stack up next to Unreal or other AAA competitors, so I think they're doomed to fail in AAA."

1. Minimize the tech as flash over substance (just "a good marketing / sales team")
2. Question our credibility (inferring "no dedicated studio" is a negative in Emergent's product / service offering)
3. Ignore published titles to imply there is no way to measure how we "stack up next to Unreal or other AAA competitors"
4. Marginalize us as being "only" a triple-A offering
5. Sow the seed of doubt as to our viability (um, "I think they're doomed to fail")

These are easy enough to answer, and that one sentence gives me not only a springboard to refute the allegations, but a nice framework with which to do so.

Gamebryo: Proven Tech that isn't Flash (Minimize the tech as flash over substance)

Building on the freshly reiterated fact we've been around for a good while, keep in mind Gamebryo's been used in more than 250 titles, with more than a hundred more currently in development. This doesn't include academic, research, some government, and related licensees of ours, which makes this number go waaay up.

All of this is across multiple platforms -- more than any of our major competitors, and also more than Torque (and it may be more than any of our major competitors combined, but I need to fact-check that).

I also find this allegation from GarageGames interesting, since one of the things they try to head off is the perception of Torque (particularly Torque 2D) as being a Flash also-ran. (See, I made a funny with the title of this section, combined with middleware humor. Erm, I also totally dig Flash.)

Emergent's strength is making technology for your game (inferring "no dedicated studio" is a negative in Emergent's product / service offering)

There are pros and cons to developing / publishing games as part of a middleware business model. Same goes for not developing a game.

On one extreme is Epic, who makes their game engine to power Unreal Tournament III and impressive Gears of War 2, and licensing those game feature enhancements as engine enhancements for an ancilliary revenue model.

On the other extreme are hobbyist game engines that do nothing but make the engine (or subsets like math libraries or software rendering), with no vehicles exercising or demonstrating their tech.

Part of Emergent's business model currently is to not make games. We revisit it on a regular basis (like I said, there are pros and cons), but I think it's pretty important that I'm responsible for a product that makes technology so you can make your game. In my smaller moments, I like to say, "Your title won't be unrealized because we're making ours."

This lets us put more people working on the game engine tech and tools (and more people than GarageGames says they're putting on Torque 3D and its "parallel project").

And, we do make sure we dogfood our own technology by creating samples, demos, mini applications, and playable "games" that test, exercise, and showcase the features. We ship these with the product, with full source code and assets for our evaluators and licensees. Some of these we even make publicly available in playable binary form (like last year's GDC zombie shooter). And speaking of GDC, this year's attendees are in for a treat with our show floor demo (full disclosure: I'm the producer).

Like I said, we constantly evaluate our business models, but this is where we are right now. Gamebryo's power is in large part due to its flexibility, and the fact that you can make your game with the tech, rather than just cracking open someone else's game and -- after a boatload o' work -- running the risk of your title looking like you just re-skinned the engine provider's in-house game.

Our licensees showcase their technology -- and ours (Ignore published titles to imply there is no way to measure how we "stack up next to Unreal or other AAA competitors"

This one is odd, because for me the way to at least superficially measure tech is to look at the titles using it -- and like I said above, there are a lot of titles using Gamebryo.

If you look at just a sampling of titles built with Gamebryo, and current triple-A titles in the market, you'll see us included in big guns like PC MMO Warhammer Online: Age of Reckoning, multiplatform strategy title Sid Meier's Civilization: Revolution, and the upcoming console reincarnation of Splatterhouse. And it's not Crytek's or Epic's logo you'll find on the back of titles like the - current - way - I - spend - my - days - and - nights, Fallout 3.

Sooo ... I think I know how we stack up.

Emergent is AAA -- and then some (Marginalize us as being "only" a triple-A offering)

Gamebryo is proven in the triple-A market, but to marginalize it as being "just" triple-A is a clever way to try to convince licensees (and investors) that GG is going after a different market -- one served just by them.

One of my personal philosophies driving my participation in the game industry is to make the best tech available to people so they can make the best games. That's largely independent of budget or genre. This is a big chunk of why I made the jump from my previous more lucrative financial services gig (that and me just being personally passionate about games; and alliteration).

Sure, Gamebryo is in the headline-grabbing games above. But we're also a great fit for projects of various team sizes, budgets, and project durations -- well below the tens - of - millions - of - dollar, multi-year development cycle titles. And we provide the same great tech and tools to those teams.

As I've written before,

"... Gamebryo actually does hit the sweet spot for developing 3D interactive experiences -- of any size or type -- which for me means making sure we make the best tools and tech available to people making all sorts of games with all sorts of time and budget restrictions. Casual games? Check. Serious Games? Check. Triple A? Check. Commercial titles? Check. MMOs? Check. More? Check."

Not to belabor the point (and acknowledging I don't believe we can be all things to all people), we're also very well-suited for that class of game (with which I join Brett in championing) that is the less than big-box priced, but still innovative, unexpected, and just plain fun title.

As an example, yes, we're in the excellent Sid Meier's Civilization: Revolution. We're also underneath Hidden Path Entertainment's Defense Grid: The Awakening, available from Steam for ~$20.

It's important to say I would in no way characterize Defense Grid as a "budget" title. I would characterize it as that new breed of title that is high production value, great bang-for-the-buck, and innovating under new challenging models of budget and timeline constraints. You should play this game.

Last year, Gamebryo launched our "Casual" program, and while this particular section of the game development market needs a new moniker to showcase the diversity in titles, budgets, timelines, and innovation we're seeing in the space, what hasn't been ambiguous is our success with the initiative. Full Gamebryo, but tailored for your project constraints? Huzzah!

Going back to Brett's contention of shrinking high-end game budgets, I do question his reduction of the AAA addressable market (I'm not sure what he's using to quantify it); though he may just be doing this as an artifact of arguing that's not an addressable market of interest to GG.

While I agree Epic is the well-hyped name in the high-end space (and Brett has some good barbs on that front), budgets for high-end games (and therefore addressable market dollars) have significantly expanded this console generation. While big-budget titles may have had budgets of $10-15M in the Xbox, PS2, and GameCube days, today's titles of the equivalent caliber can run budgets of $25M or more. Since the number of title starts hasn't lessened, linear math says this is ostensibly doubling the addressable market dollars a middleware company could conceivably go after -- but that's independent of the additional growth the industry is/was seeing, at least prior to the economic downturn. If you look at the dollar value of the AAA market as compared to the non-AAA, you could argue triple-A title starts could be anywhere between an eighth to a twenty-fifth of the rest of the market before those addressable dollars started getting smaller than the addressable dollars of those other projects.

Besides, I'm a big fan of scrappy, aspirational companies upsetting the status quo -- regardless of vertical market.

(As an aside, independent of its representational accuracy, for whatever reason I'm tickled by this graphic of Brett's, and Mark Rein's encrumbed face. Dunno what that says. Maybe it's because pecan pie is my favorite?)

(As an aside aside, I think I've used more parentheticals in this post then I have ever used in a post; if not in a given month.)

We're diversified, and we're here for our licensees (Sow the seed of doubt as to our viability)

Just like middleware is not "our game in a box" (above), it's thankfully also not "your game in a box" (if it was, everybody could make your game, out-of-the-box).

I feel that Gamebryo is a great fit for triple-A projects; but we're not "just" for triple-A titles.

I also believe Gamebryo works well for casual projects; but we're not "just" casual projects (or whatever we name this broad swatch of opportunity that exists between hobbyist and Big Studio).

And while Brett doesn't really talk academics as licensees (which is odd, since I thought roughly half of GG's revenue comes from that constituency), but we've got those folks (including students) covered, too.

I get that Gamebryo isn't for everyone. Being a bit snarky, maybe those folks not needing to save money and time by licensing proven tech that also includes a boatload of additional middleware integrations shouldn't license us.

Being less snarky (and totally honest), I do know Gamebryo isn't for everyone. There are some titles that plan on being so specialized, they don't know if customizing licensed tech will save over building their own from the ground up. There are other projects that might require our tech to be so generalized it would be no good many of our licensees (platform-specific or otherwise).

There are others that don't have the budget or need or for a commercial game engine offering. for some, Flash is a better option (depending on their needs).

And so on.

The good news is we have past licensees who had a later project that wasn't a match for our tech, and come back to us when they have one that does. We have had prospects for whom we genuinely weren't a match, and because we had the conversations and they knew what we were about, they followed up with us when they had projects that were a match -- and they've been tremendously successful.

Multiplatform support, flexibility and extensibility for developers, enabling the power of multiple hardware threads -- these are core product differentiators for us, and they benefit our licensees.

Steady, hardened releases, ongoing new features and functionality, new licensing programs to address customer needs, responsiveness to market and developer requests, tighter platform partnerships benefiting teams at the technology level -- these are all hallmarks of Gamebryo releases.

Those things -- which enable time and cost savings for licensees for all types and constraints -- are what make us successful in the middleware space.

Make no mistake, it's challenging out there right now. There are a bunch of new middleware competitors cropping up. Studios are changing their business models as they react to immediate events, acquisition changes, the "professionalizing" of the industry, a wicked tough global economy, and knee-jerk Wall Street reactions. These all make for the challenging problems we're trying to solve in product positioning, licensing, and pricing models.

Again, I really respect what Brett laid out in his post, and I'm grateful for the springboard it gave me (if you've read this far, maybe you're not ;-).

Comments? Hit me up through my Web page (please include a working Email). Or you can always reach me through LinkedIn, Plaxo, etc.

Labels: Business Development, Emergent Game Technologies, Epic Games, Gamebryo, Product Management

Labels: companies, development process, Emergent Game Technologies, Epic Games, Gamebryo, Unreal Engine 3

Labels: announcements, companies, console updates, E3 2007, Epic Games, Nintendo, PlayStation3, previews, Unreal Engine 3

• Core -- $299, wired controller, and no hard drive (aka, "The useless SKU", IMHO)
• Premium (or "Pro") -- $399, wireless controller, headset, and 20GB hard drive
• Elite -- $479 -- $479, wireless controller, headset, 120GB hard drive, 120GB hard drive, and sexy black

If you go to Xbox.com, you'll see something pretty interesting. While the "Core" is stilled called "Core", the "Premium" is now simply listed as the "Xbox 360 System". This is huge, as it implies this is the mainstream SKU, and the Elite is the upper SKU.

Conceivably, this means "goodbye" to the Core (please), and a price drop on both the mid-range and Elite SKUs. Or, on the outside, reduction in product line to just the Elite, and a price drop.

Microsoft has said they're working to shrink their 90nm Xbox 360 CPU chipset down to the 65nm scale, which are (obviously) smaller components, but they also use less electricity, run cooler (a boon to 360 owners and the alleged 33-502% failure rate), and most importantly to the above argument, are cheaper to mass-produce. What hasn't seemed to make general news is they're also looking to do the same to the GPU chipset, further reducing cost.

Analyst projections have set an Xbox 360 price drop for this fall, but if Microsoft's chip roadmap is on track, they have room to do an early price drop, if the Sony announcement forces their hand.

Most likely though, in the face of their financials hit related to the "Red Ring of Death" 3-year warranty announcement, Microsoft may choose to tough it out until this fall, and announce a price drop at the Halo 3 launch, or (honestly) afterwards, if that game drives high console purchases at the current price points (why drop prices if people are buying your product at a higher margin?).

As an aside, people shouldn't badmouth Sony too much for dropping the price of the PS3 as being indicative of their backs being against the wall. As they'll tell you, they've moved more PS3s in the same time period than they did PS2s. Now, that's positive spin, as that's shipped units (not necessarily purchased); the PS2 was selling to a less game-available market; they didn't have the competition of a resurrected Nintendo they helped almost kill (or the lack of SEGA competition, which they did kill); and they didn't have to deal with the upstart Xbox (which wasn't even supposed to be a contender, and now dominates in some ways). And, percentage-wise, PS3 sales suck compared to the PS2 sales.

And keep in mind Sony dropped the price of the PS2 eight months after launch, and they're dropping the PS3 seven months after launch. Know you're history, kids.

Speaking of which, what about Sony's still market-dominating PS2? Did you miss that a slimmer, lighter (900 to 600 grams for the base unit, and 350 to 250 grams for the AC adapter) version is creeping into the marketplace? This smaller unit is cheaper to produce, so there could be a fall or holiday drop (from $139 to $99), should Sony want to further muddy the waters.

So what's the net-net?

Expect an interesting E3 this week, as Sony tries to sell how big their price drop and new SKU is, and the other console makers do (or don't) react to it.

More telling will be sales of all consoles in the next several weeks (the price drop for the 60GB PS3 is rumored to be effective July 12th, but the 80GB SKU won't be available until August, which may cause potential buyers to not act on the price drop, as they wait for the upper-end SKU's availability).

And what comes out of E3 this week will be telling. What's gamers' perception of the console of choice, based on games introduced at the show? For example, if Microsoft's biggest announcement is Gears of War on PC, that doesn't really help the 360, per se.

This fall and holiday will be even more interesting, as the Xbox 360 install base is re-assessed on the basis of Halo 3 sales and Sony competition; Sony reassess based on the price cut and new SKU, and Nintendo re-assess based on catching up to demand, and any impact to a possibly reduced PS2.

For analysts, a lot of fodder for ivory tower theories. For business folks, a lot of data and trends to assess, and and for gamers, just good times ahead as all of the console makers try to drive price down and increase the quality and content of service and product offerings to get you to buy their consoles.

Labels: announcements, console updates, Epic Games, Gears of War, Nintendo, PC, PlayStation3, SEGA, Unreal Engine 3, Xbox 360

• Call of Duty 4: Modern Warfare (PS3, Xbox 360) -- CoD is a stellar franchise, and I want to see what they do to the modern world.
• Enemy Territory: Quake Wars (PC, PS3, Xbox 360) -- Battlefield, but with a cooler mythos. Hope it runs better than Quake IV.
• Spiderman: Friend or Foe -- Anything comic book related for me. Anything.
• The Witcher (PC) -- Dark, twisted, adult-themed RPG with moral ambiguity? Sounds like my toy job!
• Fallout 3 -- Middlingly. I'm a big Fallout franchise fan, but this one's a ways out.
• Devil May Cry 4 (PC, PS3, Xbox 360) -- You seriously don't need me to explain, do you?
• Rocketmen: Axis of Evil (PC, PS3, Xbox 360) -- "The game is a top-down action title that is something of a mix of an old-school stage crawler with Robotron controls.... you advance through levels while plowing through countless numbers of unnamed soldiers."
• Talisman (PC, PS3, Xbox 360) -- I think online board games are the New Hotness. Or the new flash-in-the-pan. Which still makes them hot. And this one is a fantasy-themed boardgame with 4-way play.
• Cliver Barker's Jericho (PC, PS3, Xbox 360) -- Cliver Barker's Undying has some of the best audio on a game to date. And it had good gameplay. And Clive Barker's a talented storyteller. Twisted, but talented.
• Rise of the Argonauts (PC, PS3, Xbox 360) -- Like comic books, anything mythology related. Please don't suck.
• Turning Point: Fall of Liberty (PC, PS3, Xbox 360) -- In this alternate history FPS, the cab that hit Winston Churchill kills him, and the Nazis take over Europe. Now, it's 1952, and they're invading America.
• Age of Conan (PC, Xbox 360) -- Bloody good fun.
• Hellgate: London (PC) -- Just because I still like the premise, have been rooting for it for a long time, and want to see how the free-versus-subscribtion thing works out for them (and us).
• Medal of Honor Airborne (PC, PS3, Xbox 360) -- Gameplay videos have been me excited about the franchise again.
• The Simpsons (PS3, Xbox 360, Wii, PS2, PSP, DS) -- Hey, Matt Groening is the final boss!
• Dungeon Hero (PC, Xbox 360) -- I have this unnatural attachment to all things GameCock (even if they don't return my Emails). But this is a dungeon crawler without the boredom. Sign me up!
• Fury (PC) -- MMO without the grinding? PvP? Maybe I'll see you in the demo this weekend.
• Hail to the Chimp (PS3, Xbox 360) -- Love this game. Man crush on Wideload and Alexander Seropian. 'Nuff said.
• Mushroom Men (Wii, DS) -- Oddworld aesthetic. 'Shrooms. Need I go on?
• Two unannounced titles from GameCock (One's probably Section 8)
• Metal Gear Solid 4 -- I'd love an Xbox 360 announcement on this next week, but the game alone, with its hopefully challenging moral mechanics and deep storytelling, has got my attention.
• Fracture -- This "terra-deforming-as-weapon" from LucasArts has be sweaty palmed. No new news on The Force Unleashed, though?
• Kengo: Legend of the 9 (Xbox 360) -- I think this is Majesco's first next-gen game (it's at least their first 360 game). Looking for more info, but looks like a Dynasty Warriors-esque take with 9 historical Japanese figures.
• Blue Dragon (Xbox 360) -- Really want to play this bad boy ...
• Fable 2 (xbox 360) -- The single-player RPG to beat on the original Xbox, let's see what the former Lionheads do under Microsoft's watch.
• Halo 3 (Xbox 360) -- You think this wouldn't make the list?
• Halo Wars (Xbox 360) -- Just for the trailer. Fortunately, leaks about the RTS gameplay have been positive. But they have to go up against Tom Clancy's Endwar.
• Lost Odyssey (Xbox 360) -- Gorgeous. Just brutal and gorgeous. "We are the Knights Who Say Ne -- Oh SWEET MOTHER! MY EYES! MY EYES!" [*gushing blood*]
• Mass Effect (Xbox 360) -- RPG of the century? Mayhap.
• Unannounced XBLA titles (Xbox 360) -- Knock my socks off. You keep dissing my proposals, but you keep giving me stuff I like. So we're good.
• John Woo's Stranglehold (PC, PS3, Xbox 360) -- I'm excited about this. More I see, I'm excited.
• Unreal Tournament 3 (PC, PS3, Xbox 360) -- Unreal Championship II was under-appreciated, maybe because it was a gamers game. This looks to be that and more.
• Beautiful Katamari (Xbox 360) -- We've suffered long enough without beauty, thank you very much.
• Dynasty Warriors: GUNDAM (PS3) -- Honestly, I just want to see if they can take this Artichoke and jelly mix and make it work.
• AION (PC) -- An MMO without grinding, and a leveling system "not like you'd expect"? Demons versus angels (ish)? Wings for both factions (no @#$%^&! earning mounts crap)?
• Dungeon Runners (PC) -- I'm playing the free version of this MMO from NCsoft, and really enjoying it.
• Richard Garriott's Tabula Rasa (PC) -- He gets to put his name on it. I want to support that.
• Condemned 2 (PS3, Xbox 360) -- Sequel to the early Xbox 360 sleeper hit, now bloodier, with a revamped combat system and (wait for it!) multiplayer!
• Gas Powered Games' RPG (PC) -- I respect GPG, so I'm waiting to see this.
• Iron Man -- Anything. Comic book. Related. (Anything.)
• TimeShift (PC, PS3, Xbox 360) -- Rescued from the steaming pile of crap not being all it could be, the revamp looks to wow.
• Heavenly Sword (PS3) -- This could be a console seller for Sony. Hey, it got teased on Heroes.
• Killzone 2 (PS3) -- C'mon, show me something to wash the tast of the lied about "not-prerendered" debacle.
• LittleBigPlanet (PS3) -- Have you seen the videos? How fun is this?
• The Agency -- An MMO from Sony that's not fantasy-themed, and not half-baked sci-fi license. Just don't be stealing from the DC MMO talent pool, kids.
• BioShock (PC, Xbox 360) -- I want to play this game. And struggle with the choices I've made.
• De Blob -- THQ is a savvy publisher. And I really like the art aesthetic.
• Assassin's Creed (PC, PS3, Xbox 360) -- I think they're hiding the full awesomeness that is this game.
• FEAR sequel (PC, PS3, Xbox 360) -- The first made me almost soil myself. Raise the bar, Warner.

This is just the stuff we know about. I'm hoping we get some surprises from folks not yet announced. Certain Affinity. Junction Point. More GameCock than you can shake a stick at. And so on.

Labels: action, announcements, BioWare, brawlers, companies, E3 2007, Epic Games, events, Halo, PC, PlayStation3, previews, RPG, RTS, SEGA, shooters, Unreal Engine 3, XBLA, Xbox 360, Xbox Live

• Video game comics
• Tenchu Z
• Castlevania film update
• Gamecock's EIEIO
• Halo 3 "goodies"
• Soul Calibur IV (video)
  (Updated)
• Xbox 360 changes
  (Updated)
• David Jaffe
• Gears of War DLC
• 3D Realms announces announcements
• BioWare's 2009 MMO
• Carmack's game engine (video)
• Junction Point updates
• Steamed Capcom?
• Sony launches blog
• Dark Sector due 2008
• Episodic content expands
• Usability and Human Factors
• Peter Cullen (video)

• Heat sink / pipe combo (now)
• Quieter DVD drives (now; in new units and some repaired units)
• Smaller, cooler, cheaper CPUs (July-ish)
• Smaller, Cooler GPU (Fall 2007)

By this Christmas, we should see a quieter, more robust 360 -- a scant three years after the console's release.

UPDATED: From Microsoft (a la Kotaku.com):

"Regularly updating console components is commonplace within the industry
and is a standard aspect of the business for a variety of reasons including cost
reduction, improved manufacturability and improved performance."

David Jaffe:

The dude behind God of War and Calling All Cars might be making good on his "going independent" mutterings. Cell phone picts have surfaced on Jaffe's site, indicating an in-process build out, possibly of a development studio. Will he become a Sony "Second-party" Dev (playing it safe), or will he branch out and show some Wii, 360, PC, and other love? We'll see ...

Gears of War DLC:

A Gears of War free title update (with new achievements) hits late tonight (June 14th) / tomorrow. It'll add eight new achievements for the "Annex" game-play type and Hidden Front Maps. It also includes an improved version of the "Roadie Run" controls.

Also, according to Major Nelson:

'The "Annex" gametype is now available for free and the "Hidden Fronts" Multiplayer Map Pack is available on Xbox LIVE Marketplace for 800 Microsoft Points. All four multiplayer maps will be available for free after Sept. 3, 2007.'

3D Realms announces announcements:

3D Realms, the developers of the forever-in-development Duke Nukem Forever, have two upcoming non-DNF announcements. Says creative director Raphael Van Lierop:

"I can say that we have a big announcement coming in the next four weeks, and I'm not sure, but I believe we have another major announcement coming in the next four to six months... while I can't say exactly what these are, are they about Duke Nukem Forever? No."

Demoing during a Steve Job's keynote address, id Software's John Carmack showed off the new "id Tech 5" game engine -- designed for Xbox 360, PS3, PC, and ... Macintosh. Looks slick, promises to make amazing development easy, blah blah blah.

It is cool that it seems to decouple the game play from the asset reworking, so, after finalizing game play, you can still "put artists on it to go ahead and make it look as good as we have time and resources to do."



Junction Point updates:

Another on the Austin gaming connection, over at the recently reworked junctionpoint.com, new concept art for unnamed game(s) is showing up throughout the pages. And there's a new, bare-bones WordPress blog for Warren Spector and other Junction Point devs to use as a pipe through which to share their brilliance with the rest of us.

Steamed Capcom?:

Capcom's jumping on Valve's Steam distribution / download service, which is huge. Microsoft, Sony, GameTap, RealNetworks, Valve -- there are a ton big (and a plethora of small) players in this space. As broadband speeds increase, ultra-wideband wireless becomes a reality, and fiber becomes the norm, the winners are going to win big.

Sony launches blog:

Joining the now-gen, Sony has launched an official Playstation blog, with the inaugural post by none other than President & CEO Jack Tretton. Some good, reasonably transparent stuff here.

Dark Sector due 2008:

For gamers, this holiday is going to rock. For those (like me) waiting for Digital Extremes' Dark Sector, you're going to need to wait until after the holiday. According to D3Publishing:

"We've decided to pull Dark Sector out of a very crowded holiday season and it is now slated for release in Q1 2008."

Episodic content expands:

Telltale Games got a $6 million influx. What they're using it for is more of their successful multi-platform episodic content.

Honestly, "Episodic Content" and "Digital Distribution" are two of the two New Hotnesses of gaming, so Telltale is on the forefront, and playing this wicked smart.

Usability and Human Factors:

Usability is not a choice. Good usability is. So I like this apropos Penny Arcade strip. Devs, take note.

Peter Cullen:

Peter Cullen, the voice of Optimus Prime in the 80s cartoon, upcoming Michael Bay Movie, and video game tie-in, gives a brief video explanation of his role and the voice of Optimus. As a voice actor, I'm inspired. As a fanboy, I have goosebumps.

Labels: announcements, companies, console updates, DLC, Epic Games, events, Gears of War, Halo, media intersection, shooters, Unreal Engine 3, XBLA, Xbox 360, Xbox Live

• Bullet Marsh -- "Kryll-infested swamp"
• Garden -- "overgrown and crumbling conservatory"
• Process -- "subterranean Imulsion processing plant"
• Subway -- "Timgad’s Central Subway Station"

Full details here.

Labels: DLC, Epic Games, Gears of War, shooters, Unreal Engine 3